The United Arab Emirates continues to be one of the most trusting countries in the world, including around driving innovation, according to the 2024 Edelman trust Barometer.
The latest report, which surveys 32,000 people in 28 countries, focused on innovation and found that while the world grapples with disruptive change and hesitation towards the implementation of innovative solutions to address today's challenges, the UAE instead embraces innovation thanks to the country's long term focus on the topic.
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Mismanaged innovations are as likely to ignite backlash as advance society. With breakthroughs like AI, vaccines, and green energy on the line, explaining the science and managing impacts is essential.
Business is most trusted to introduce innovation into society, with an emphasis on partnering with government. CEOs need to safeguard jobs and take a stand on emerging ethical concerns.
Scientists are still trusted. To build trust in expert recommendations, explain the research, engage in dialogue, and harness peer voices as advocates.
When people feel in control over how innovations affect their lives, they are more likely to embrace them, not resist them. Listen for concerns, be open to questions.
Innovation is key to a thriving economy in today’s competitive world. It leads to the creation of new technologies and services that can drive a nation forward. The results of this year’s report demonstrate the remarkable impact the UAE’s focus on innovation is having. The UAE has set the pace for a culture of innovation that is evident in daily life.
The UAE also emerges as a model for the world to follow in government and businesses partnering for change. While the government is most trusted to integrate innovation into society, the opportunity is for business to continue to partner with government to build even more trust in technology-led changes.
Methodology
The 2024 Edelman Trust Barometer is the firm’s 24th annual survey. The research was produced by the Edelman Trust Institute and consisted of 30-minute online interviews conducted between November 3 and November 22, 2023. Learn more >
28
Countries
32,000
Respondents
±1,150
Respondents / Country