We launched the 2021 UAE Edelman Trust Barometer with a keynote speech from Robert Nichols, Managing Director, 3M Middle East & Africa, followed by virtual discussion featuring an esteemed panel of experts including: 

  • Mr. Salem Majed Belyouha, Director of Government Services Assessment, UAE Prime Minister's Office
  • Fares Akkad, Director of Media Partnerships Growth Markets, Facebook 
  • Umayma Abubakar, Director of Executive Communications & Corporate Center, Mubadala
  • Amer Aidi, Group Marketing and Communications Director, Abu Dhabi Health Services Company - SEHA

The panel was moderated by Mustafa AlRawi, Assistant Editor-in-Chief, The National. Along with Omar Qirem, Chief Executive Officer, Edelman Middle East, who presented highlights from the study.

Watch the full recording here: